Tourism Syllabus


 MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
I B.A. Programme under CBCS
2019-20
                                                                    Syllabus

Subject : Tourism                                                                                                   Semester :I
Title of Paper : Concepts of Tourism
Paper Code: TTMC034                                                                                         Credits:4
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Course Outcomes:
CO1
Understand the nature, concept , scope of Tourism
CO2
Remember the types and typologies of tourism
CO3
Comprehend the growth of Tourism over the ages using additional OE resources
available in the internet using modern ICT tools.
CO4
Analyze the role of various sectors of Tourism
CO5
Evaluate the socio-economic impact of Tourism
Course Objectives:
Effort is taken to teach the students the following:
·         The nature, concept , scope of Tourism, types and typologies
·         Growth of tourism over the ages
·         Sectors of Tourism-Transport, accommodation, etc.
·         Economic impact of Tourism, socio-cultural impact, impact on ecology and environment
Unit -I
1.      Definition of Tourism & Eco Tourism - its meaning, nature and scope
2.      Leisure, recreation tourism and their interrelationship
3.      Concept of tourism resources - attraction, product, mark
4.      et, industry and destination in the context of tourism.
5.      Components and elements of tourism : Intermediaries and suppliers
6.      The Tourism System
7.      Types and typologies of tourism
8.      Travel and tourism through the Ages : Early Travels, ‘Renaissance’ and Age of Grand Tours : Emergence of modern tourism, concept of “Paid Holiday”
9.      Tourism motivations
10.  Factors affecting growth and development of international and national Tourism
11.  Concept of push and pull factors in Tourism
12.  Impacts of Industrialization and Technological Advancements on tourism industry.


Unit -II
13.  Tourism infrastructure - Types, Forms and Significance.
14.  Accommodation : Forms and Types
15.  Transport Sectors : Modes of Transport and relative significance.
16.  Other support infrastructures required for tourism.
17.  Concept of demand and supply in tourism
18.  Unique features of tourist demand
19.  Constraints in creating ideal destination
20.  Economic impacts of Tourism : income and employment, multipliers of tourism, balance of payments, foreign exchange etc.
21.  Socio-cultural impacts of tourism : cultural exchange among nations and international understanding
22.  Impacts of tourism on ecology and environment.

References :
Ø  Chottopadhyay, K. (1995) : Economic Impact of Tourism Development; An Indian Experience, Kanishka Publishers, Delhi.
Ø  Cooper, C. Fletcher, J. Gilbert, D and Wanhill, S. (2002); Tourism : Principles and Practice, Addison Wesley Longman Publishing, New York, USA
Ø  Kamra & Chand (2002) : Basics of Tourism, Theory Operation and Practice, Kanishka Publishers, New Delhi - 02.
Ø  Kamra, Krishna, K(2001) : Economics of Tourism; Pricing, Impacts, Forecasting; Kanishka Punlishers, New Delhi - 02.
Ø  Mishra, S.N, Sadual S, K(2008) : Basics of Tourism Management, Excel Books, New Delhi-28
Ø  Prasad, VVV and Sundari VBT (2009) : Travel and Tourism Management, Excel Books, New Delhi - 28.
Ø  Raj K. (2002) : Modern Dictionary of Tourism, Ivy Publishing House, Delhi-95.
Ø  Seth, P.N.Bhat, S. (1993) : An Introduction to Travel and Tourism, Starling publishers, New Delhi.
Ø  Krishnan, K.K. (2001) : Managing Tourist Destination ; Development, planning, marketing, policies, Kanishka Publishers Distributors, New Delhi - 110002.
Ø  Bhatia, A.K. (1991) : Tourism Development : Principles and practices, Starling publishers Pvt. Ltd., New Delhi.
Ø  Negi, J. (2003) : Travel Agency Operation :Concepts and Principles, Kanishka Publishers Distributors, New Delhi - 110002.
Ø  Dr. V.B.T. Sundari (2012) Travel and Tourism Management (book in Telugu)







MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject : Tourism & Travel Management                                                         Semester : II
Title of Paper :  Tourism Resources of Andhra Pradesh
 Paper Code: TTMC035                                                                                      Credts:4
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Course Outcomes:
CO1
Understand the importance of Tourism resources to the development and promotion of Tourism
CO2
Remember the various cultural and natural resources of India and their location
CO3
Analyze the existing the infrastructure conducive to the development of Tourism
CO4
Evaluate the impact of Tourism on the development of Eco-tourism using additional OE resources available in the internet using modern ICT tools.
CO5
Create interest in the Heritage Tourism and its importance to the development of
Tourism

Course Objectives:
The paper is taught to give insight into the following:
·         Scope of Tourism in AP,
·         Study of various resources –natural and cultural
·         Eco-tourism in AP
·         Heritage Tourism in AP.
Unit -I
1.      Andhra Pradesh - Physical Background, climate, Natural Vegetation, Drainage System & Transport and Communication.
2.      Historical, Religious Resources of Andhra Pradesh: Historical Tourism Resources, Monuments, Museums, Historical sites,  art and architecture, archaeological and rain sites of Andhra Pradesh, Religious Tourism Resources- shrines, centers;  fairs & festivals.
3.      Cultural Tourism Resources of Andhra Pradesh:  Cultural , Tourism Resources, Tribes of A.P. in hilly regions and coastal regions, Tribal culture, dance & music, handicrafts, handloom, cuisine, dress etc.
Unit -II
4.      Natural Tourism resources : National Parks, wild life sanctuaries, bird- sanctuaries,  hill stations, river & river islands, lakes, waterfalls - Ananthagiri, Araku Valley, Horsely Hills, Beaches - Visakhapatnam, Bheemunipatnam, Manginapudi.
5.      Eco Tourism in Andhra Pradesh-Eco Tourism & its prospects.
6.      Tyda jungle bells; Kambalakonda - Eco tourism projects.
7.      Heritage circuit Tours in A.P. - Visakhapatnam circuit, Nagarjunasagar - Amaravati; Tirupati-Chandragiri - Sri Kalahasti.

References :
Ø  B. Rajendra Prasad, Art of South India Andhra Pradesh
Ø  Comprehensive History of Andhra Pradesh volumes I to V
Ø  VBT Sundari & V.V. Vara Prasad, Bharatiya Samskriti-Paryatakaramgam, 2012.




MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject : Tourism & Travel Management                                                   Semester : III
Title of Paper : Tourism Policy, Planning and Development
Paper code: TTMC036                                                                                  Credits:4
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Course Outcomes:
CO1
Understand the need for Planning and policy by the Govt.
CO2
Remember the various key points of Tourism plans and their importance to the development of Tourism
CO3
Apply the essence of tourism planning and policies to the present scenario
CO4
Analyze the role of Govt. in the development of Tourism using additional OE
resources available in the internet using modern ICT tools.
CO5
Evaluate the AP Tourism policy, assess the existing facilities and create interest to promote tourism in the best possible manner.
Course Objectives:
The course aims to teach   and create awareness about the following to the students:
·         Need for policy
·         Planning and development Of Tourism and approaches of planning
·         Essence of National Action Plan 1992
·         AP Policy of Tourism
·         Study of Tourist maps
·         Assessment of existing facilities conducive to the promotion of Tourism.
Unit -I
Introduction to Planning :
1.      Concept, definition, nature and process of planning, Types of planning
2.            Importance of planning in tourism, tourism, planning approach
3.            Steps in tourism planning
4.            Factors influencing in tourism planning
Approaches of Planning in Tourism:
5.            Planning approaches for different forms of tourism : Eco tourism, urban tourism, Rural Tourism
6.            Planning for the development of a tourist destination
7.            Impacts of unplanned tourism development on a tourist destination

Unit - II
Planning for Tourism in India :
8.            Tourism Policy of India : study about the plans and policies of the govt. of India for the development of tourism sector.
9.            National Action plan for tourism (NAPT) 1992 : Objectives and strategies.
10.        Andhra Pradesh Govt. Policy on the development of tourism in the state.
11.        Study of climatic, drainage, transport availability maps (road, air, water, railway) of Andhra Pradesh.
12.        Tourist map design : maps showing national parks and wildlife sanctuaries; cultural, historical and religious tourist spots with their transport connectivity.
13.        Preparation of brocher of a native tourist destination or a poster of a theme event and a festival calendar of the locality/area.
14.        Assessment of tourism facilities and services at local level and preparation of a report thereof.

References :
1.      Inskeep, E. (1991); Tourism Planning ; An Integrated and Sustainable Development Approach, van Nostrand Reinhold, New York.
2.            Mukhopadhyay, S (2007); Tourism Economics, ANE Books New Delhi-02
3.            Sharma, K.K. (2000); Planning For Tourism
4.            Sharma, J.K. (2000); Tourism, Planning & Dev
5.            Sinha, R.K. (1996); Tourism ; Strategies, Planning & Development.
6.            UNWTO (2001); National and Regional Tourism Planning ; Methodology and Case Studies; Thomson Learning, UK















MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject : Tourism & Travel Management                                              Semester : IV
Title of Paper : Travel Management
  Paper code: TTMC037                                                                           Credits:4             
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Course Outcomes:
CO1
Understand the relevance of various travel organizations using additional OE resources available in the internet using modern ICT tools.
CO2
Describe various Travel Organizations and their role in furthering the business of Travel
CO3
Analyze and evaluate the role of Travel Agency and tour operators in the promotion
of Tourism and tourist itinerary.
CO4
Apply the concept of tour packaging to the development of Tourism and the business of a Tour operator/travel agent.
CO5
Realize the importance of a Tour Brochure and able to design.
Course Objectives:
The   course aims to teach the following to the students:
·         Travel organization
·         Role of Travel Agency and Tour Operators
·         Concept of Tour packaging
·         Designing  and preparation of tourist itinerary
Unit -I
Travel Organization
1.      Organization and Functions of UNWTO, TAAI, IATO, IATA and PATA
2.            Case studies of Travel agency and Tour operators: Thomas Cook, SITA, TCI
Understanding of Travel Agency and Tour Operator :
3.            Travel Agency and Tour Operation Business : Definition and differentiation, types, forms of organizations
4.            Genesis and growth of travel agency and tour operator business
5.            Functions of a travel agency : travel information, documentation, tour counseling, ticketing, reservation and itinerary, immigration related services, etc.
6.            Functions of tour operators ; Negotiation and liaising with principles, tour package formulation, pre-tour arrangements, tour operations and post - tour management.
7.            Source of income of travel agency and tour operator; commission, service charges and mark up on tours.


Unit - II
Approval, Travel Formalities and Tour Package Designing
8.            Entrepreneurship and tourism.
9.            Procedure for setting up of travel agency and tour operating enterprises; their role in development of tourism industry.
10.        Approval from Dept. of Tourism (DOT), International Air Transport Association  (IATA)
11.        Travel Formalities : Passport, Visa and Health Regulation along with travel documents required for visiting NE region of India : Restricted Area Permit (RAP) and Inner Line Permit (ILP)
12.        Tour Packaging : definition, types and designing tour package; Tourist Guide; definition, types, duties and responsibilities.
13.        Introduction to internet; Accessing Web Sites; E-mail, Sending and Receiving, e-mail Subscription, Search Engines, Searching through various Search Engines, Chatting, Access to Sites; Online Messages etc.
14.        Designing of tourist itinerary : Project work on preparation of a tourist itinerary tourist broacher/information leaflet with the help of incorporating the important destinations Andhra Pradesh.
References :
1.      Bhatia, A.K. (1991); Tourism Development; Principles and Practices, Starling Publishers Pvt. Ltd. New Delhi
2.            Bhattachararya, P. (2004); Tourism in Assam, Trends and Potentialities, Bani Mandir, MMC Bhawan, Ghy-3
3.            Mandal, V.K. (2008); Travel and Transport Agency, Cyber Tech Publication, Ansari Road, Daryaganj, New Delhi
4.            Negi. J. (1998) : Travel Agency & Tour Operation, concept and principles, Kanishka Publishers, Distributors, New Delhi-02
5.            Negi, J. (1998); Travel Agency & Tour Operation, concept and Principles, Kanishka Publishers, Distributors, New Delhi-02.
6.            Negi, K.S. (2011); Travel Agency Management, Wisdom Press, New Delhi-02.






MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject : Tourism & Travel Management                                                     Semester : V
Title of Paper : Tourism Management
Paper code: TTMC039                                                                                     Credits:4   
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Course Outcomes:
CO1
Understand the concept of Management and its relevance to Tourism
CO2
Realize the various management systems using additional OE resources available in the internet using modern ICT tools.
CO3
Apply the concepts of Tourism management to any given job related to the running of Tourism sectors or businesses
CO4
Analyze and evaluate the role of various travel organizations in the development and promotion of Tourism
CO5
Create interest in understanding the management of destination and its prospects

Course Objectives:
The course aims to teach   and teach the following to the students:
·         Fundamentals of Management
·         Importance of Management functions in Travel
·         Travel organizations at national and inter-governmental level
·         Need for destination management
Unit -I
Fundamentals of Management
1.      Meaning concept and characteristic of management
2.            Nature of management : Management as a science, arts, and as a profession
3.            Functions of management and their relevance in tourism industry: planning, organizing, directing, controlling, staffing, coordinating
4.            Types of management : operative and administrative management
Importance of Management Functions in Tourism :
5.            Planning : Nature, type, steps, process and level of planning, importance of planning in tourism development.
6.            Organising : Principles of organizing, span of management and levels of authority strategies for improving the human resources through organizing in tourism.
7.            Staffing : Steps and process of staffing, sources of recruitment in tourism, importance of training and development of the human resources in tourism
8.            Controlling : Concept and process of controlling g, control mechanism for measuring the performance and corrective actions, control techniques.
9.            Directing : Principles of directing, problems in human relations, motivation of the workforce of the tourism organization and the strategies for establishing healthy human relationship.
10.        Co-ordinating : Meaning, nature and importance of co-ordinating, difference between co-ordination and co-operation types of co-ordinating; among individual, organization, and its importance tourism.
11.        Managing risks, managing events in tourism management.

Unit - II
Tourism Organizations: Inter-governmental & National
12.        Inter-governmental organizations and tourism industry; co-ordination of the tourism industry with government departments viz., Tourism, Civil aviation, Transport, Forest, Archaeology, Culture, Museum, Health, etc., role of state tourism development corporation in the development of tourism in respective state.
13.        National Tourism Organizations:  Organizations like NTO, ITDC, FHRAI, TAAI and their role.
International Tourism Organizations:
14.        International Tourism Organizations: Role of the international organizations like UNWTO, IATA, PATA, ICAO etc in the promotional and development in tourism worldwide.
Destination Management :
15.        The Tourist Destination
16.        Management of the Destination : Maintaining the infrastructure, environmental quality preservation of attractions through tourism.
17.        Future of the destination: increasing competitiveness for globalization and satisfying the tourist needs.
References :
1.      Agarwal, R.D. (2008): Organization and Management, Tate McGraw-Hill Publishing Co., New Delhi-08.
2.      Foster, D. (1985): Travel and Tourism Management, Macmillan Press Ltd., London.
3.      Kotaler, P, (2001) : Tourism and Hospitality Management, Pearson Education, India.
4.      Kotahri, Anurage (2011) : A Textbook of Tourism Management, Wisdom Press, New Delhi -02.
5.      Kumar, Akshay (1997) : Tourism Management,t Commonwealth Publishers, Ansari Road, Daryaganj, New Delhi-02.
6.      Negi, K.S.(2011):Travel Agency Management, Wisdom Press, New Delhi-02.




MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2018-19
Syllabus
Subject : Tourism & Travel Management                                                  Semester : V
Title of Paper : Tourism Resources of India
 Paper code:  TTMC040                                                                               Credits:4                
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Course Outcomes:
CO1
Understand the importance of History to Tourism
CO2
Remember the various historical, cultural, religious touristic resources of India using additional OE resources available in the internet using modern ICT tools.
CO3
Analyze the importance the resources both natural , natural to the development of Tourism
CO4
Evaluate the tourism in terms of a catalyst for Tourism development
CO5
Create travel plans and circuits in collaboration with the related travel sectors.
Course Objectives: 
The course aims to teach and highlight the following to the development of Tourism:
·         Importance of History to Tourism
·         Historical, cultural , religious tourist resources of India
·         Nature tourism in India
·         Tourism as a catalyst for development
·         Travel circuits
Unit -I
Knowledge of history and its importance in tourism
1.      Brief outline of Indian history in ancient, medieval and modern period and growth and development of travel related activity.
2.      British rule and genesis of modern tourism in India.
Historical, Cultural and Religious Tourism Resources of India
3.      Art and architecture of tourism significance
4.            World Heritage monuments and other prominent monuments of India
5.            Cultural tourism resource: Indian Classical dances and Folk dance forms, music and musical instruments, art and handicraft, fairs and festivals - religious and socio-cultural.
6.            Religious tourism resources : Major religions of India-Hinduism, Islam, Christian, Buddhism, Sikhism and Jainism and study of the famous shrines/centers of the major religions of
Unit - II
Natural Tourism Resources of India
7.            Brief study of National Parks and Wildlife Sanctuaries, Bird Sanctuaries, tiger and crocodile project sites of India
8.            Major hill stations, Islands, River and River Islands of India.
9.            Important Sea Beaches of India - Mumbai, Puri, Goa, Chennai, Trivandrum and Kerala.
10.        Adventure Sports : Existing trends and places of importance for Land based, water based and aero based adventure sports of India.
Catalyst of Tourism Development in India :
11.        Tourism promotional festivals of India
12.        Museum and art galleries of India
13.        Tourist Trains in India - Places on Wheels, Heritage on wheels, Royal Orient Express, Deccan Odyssey, Fairy Queen, Metro trains and Hill trains of India.
Important Tourism Circuits :
14.        Golden triangle - Delhi, Agra and Jaipur, Southern triangle Mahabalipuram, Kanchipuram and Madurai, Buddhist circuit - Lumbinie, Bodhgaya, Sarnath and Kushinagpur and Green triangle - Guwahati, Shillong and Kaziranga, Bhubaneswara, Puri - Konark.
15.        Important hotel chains in India

References :
1.      Acharya, R. (1986) : Tourism & Cultural Heritage of India, ROSA Publication, Jaipur.
2.      Harle, J.C. (1994) : The Art and Architecture of Indian Sub Continent
3.      Hussain, A.A. (1987) : The national culture of India, National Book Trust, New Delhi
4.      Jocob, R., Joseph, S., Philip, A. (2007); Indian Tourism Practices, Abhijit Publications
5.      Percy, B. (1940) : Indian Architecture - Hindu and Buddhist Period
6.      Mukerjee, R.K. (1984) : The Culture and Art of India
7.      Raina, A.K. Raina, C.L. (2005) : Fundamentals of Tourism and Indian Religion, Principles and Practices, Kanishka Publishers, Distributors, New Delhi-02
8.      Sharma, U. (2008) : Festivals in Indian Society, Mittal Publication, New Delhi -02
9.      Singh, A : Cultural Tourism in India
10.  Singh R : Dynamics of Historical Cultural & Heritage Tourism
11.  Rai. H.C. (1998) : Hill Tourism Planning & Development
12.  Dr. VBT Sundari - Bharatiya Sanskruthi Paryataka Rangam, 2012



MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject : Tourism & Travel Management (Gen. Elective)           Semester : VI
Title of Paper :  Tourism Marketing
Paper code: TTMC041                                                                     Credits:4
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Course Outcomes:
CO1
Understand the concept of marketing and remember the key terminology
CO2
Explain the concept of marketing research, concept of primary data, secondary data, MIS and its functions
CO3
Analyze the concept of Marketing mix in Tourism industry using additional OE resources available in the internet using modern ICT tools.
CO4
Evaluate the major tools of Promotion Mix, distribution definition, factors influencing the distribution policy
CO5
Understand the necessary attributes for a ideal tourist destination and create interest
in Explain marketing strategy for promotion and development of a tourism destination.

Course Objectives:
Course intends to teach the following to the students:
·         Concept of Marketing & its relevance to Tourism
·         Special features of Tourism Marketing
·         Market research
·         Marketing Mix in Turism Industry
·         Promotion and distribution
·         Destination marketing
Unit -I
Understanding of Marketing
1.      Marketing : Concept and definition and its significance in tourism industry
2.      Basic concept of need and want; demand, product, service, market and sales
3.            Significance of service and characteristics of service marketing, differentiation of product marketing and service marketing
4.            Defining marketing mix, the 8 P’s of marketing mix
Market Research
5.            Understanding of marketing research, concept of primary data, secondary data, qualitative and qualitative data and marketing information system (MIS) and its function
6.            Consumer and consumer behavior, Factors influencing the buying behavior of consumers
7.            Market segmentation and bases for segmenting consumers markets, targeting and positioning and market strategies.


Unit - II
Marketing Mix in Tourism Industry
8.            Product : Definition and levels, nature of tourism product, stages of launching a new product, product life cycle (PLC)
9.            Branding concept and need of branding of a product for a tourism company
10.        Pricing : Definition and influencing factors : Major pricing strategies for products of tourism industry
11.        Communication : Concept and purpose of communication for an organization, process of communication, barriers of effective communication.
Promotion and Distribution
12.        Promotion : Major tools of Promotion Mix - Word-of-Mouth Information, Advertising, Sales promotion, public relation, personal and social selling; Importance of Advertising in Tourism, Selection of message and media, Media timing
13.        Distribution definition, factor influencing in distribution policy, distribution system, the role of Travel Agency and Tour Operator as intermediaries of Tourism Industry
Destination Marketing :
14.        Necessary attributes for a ideal tourist destination, Destination life cycle, Marketing strategy for promotion and development of a tourism destination.

References :
1.      Bisht, S.S. (2010) : Tourism Marketing, Market Practices in Tourism Industry, Sarup Book Publishers Pvt. Ltd. New Delhi-02
2.            Holloway, J.C., Plant, P.V. (1988) : Marketing for Tourism, Pitman Publishing, London
3.            Jha, S.M. (2011) : Tourism Marketing
4.            Kotler, P. Brown, J & Makens, J (1996); Marketing for Hospitality and Tourism, Prentice Hall, Upper Saddle River, USA, NJ-07458
5.            Maclean, H. (1984) : Marketing Management (Tourism in your Business), Canadian Hotel and Restaurant Ltd.
6.            McCarthy, E.J. (1960) : Basic Marketing - A management approach
7.            Stephan, F.et el (1995) : Tourism Marketing and Management Handbook, Prentice Hall
8.            Wahab, S.G. (1976) : Tourism Marketing, Tourism International Press, London
9.            Woodruffe, H. (1997) : Service Marketing, Macmillan India Ltd., Ansari Road, Darayaganj, New Delhi-02.



MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject: Tourism & Travel Management (Gen. Elective)                Semester : VI
Title of Paper: Tourism Geography
Paper code: TTMC042                                                                         Credits:4
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Course Outcomes:
CO1
Understand, remember the importance of Geography and network maps of India showing various circuits in Tourism
CO2
Apply the concepts of time zones, time difference, GMT variations while dealing with travel organization or tour Operation
CO3
Analyze the major tourist attractions around the world using additional OE resources
available in the internet using modern ICT tools.
CO4
Evaluate the elements of weather and climate and their relevance to tourism development
CO5
Create interest on tourism and become competent to prepare a comprehensive report on selected Indian states in terms of touristic attractions and their relevance to tourism
Course Objectives:
The following is taught to the following:
·         Importance of geography to Tourism
·         To know about the important/ majr tourist attractions around the World
·         To understand the elements of weather,climate
·         Itinerary planning-to study physical, geographical features and their relevance to Tourism
·         To study the map of India with major Tourist circuits
Unit -I
1.      Importance of Geography in Tourism Latitude, Longitude, International Data line How to read maps, Timezones, Time differences G.M.T. variations.
2.      Major Tourist Attractions around the world North America, South America, Europe, Africa, Asia, Australia.
3.            Elements of weather and climate Itinerary Planning by Air Factors affecting global and regional tourist movements.
Unit - II
4.            Physical Geographical features of India Mountains, Rivers, Plains, Coastal Areas Deccan Plateau, Lakes, Desert.
5.            Tourism network map
6.            Maps of India showing major tourist circuits,  Project report on selected Indian states - Andhra Pradesh, Rajasthan, Karnataka Madhya Pradesh.
References :
1.      Burton Rosemary - The Geography of Travel & Tourism 1998
2.            Boniface B & Cooper, C-The Geography of Travel and Tourism, 2005
3.            Robinson H.A.-A Geography of Tourism, 1976












































MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject: Tourism & Travel Management (Gen. electives)               Semester : VI
Title of Paper: Package Tours
 Paper code: TTMC043                                                                       Credits:4
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Course Outcomes:
CO1
Understand the concept of Tour packaging
CO2
Remember the types and forms of package tours
CO3
Analyze the planning, components and factors for a tour packaging.
CO4
Evaluate seasonal considerations, steps in designing a tour package using additional OE resources available in the internet using modern ICT tools.
CO5
Explain the tour operation, documentation, become competent to deal with business
of Tourism
Course Objectives:
The course aims to teach the following to the students:
·         Importance of Package tours to the promotion of Mass Tourism
·         Concept,procedure, planning, components of a Tour Package
·         Itinerary preparation
·         Tour operation
·         Documentation-hotels and airlines
Unit -I
1.      Definition of tour package, types, forms of package tours product oriented package tours special interest tours.
2.            Planning for a tour package components of a tour package factors in tour packaging design.
3.            Steps in tour package designing destination survey, seasonal consideration confidential tariff, seasonal consideration confidential tariff arrangements payment procedures, etc limitation of a package tour.
Unit - II
4.            Itinerary preparation - necessary requirements do’s and don’ts of itinerary preparations costing, quotation, tariff, commissions & other remunerations of tour operation
5.            Tour operation documentation hotel & airline vouchers, payx docket, daily sales record, AGT statements communication for Reservation & Cancellation importance and significance of credit cards.
References :
1.      Foster D.L., The Business of Travel Agency operation and Tour Management
2.             Negi, J.M.S. - Travel Agency & Tour Operations
3.          Susan  Webstar - Group travel operating procedure
4.      A.K. Bhatia, the Business of Travel Agency and Tour Operations Management, 2012.




MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject: Tourism & Travel Management (cluster elective)            Semester: VI
Title of Paper: Accommodation Management
 Paper code:  TTMC044                                                                       Credits:4
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Course Outcomes:
CO1: Understand the emergence of accommodation-hotel, motel
CO2: Remember the types of hotels-international and national/domestic
CO3: Analyze the evolution of lodging industry using additional OE resources, internet, using modern ICT Tools
CO4: Evaluate the business of a hotel-housekeeping and other departments
CO5: Create new menus and explain to prepare balanced diet
Course Objectives:
 The course aims to teach the following to the students:
·         Importance of accommodation to Tourism
·         Types and evolution of Lodging industry
·         Important Hotel and Hotel chains
·         Different departments in a Hotel-their functions and relevance to Tourism
·         Different menus
·         Food and Beverage service
·         House-keeping functions and their importance
Unit -I
1.      Introduction to Hotels, Accommodation Industry Types of Hotels-International Hotels - resort Hotels, commercial Hotels, Residential Hotels, supplementary accommodation - Youth Hostels, Motels, Camping sites, Bed and Breakfast establishments
2.      Evolution of lodging industry, Importance and Role of Hotels in Tourism.
3.      Key departments in a hotel-Front Office Management, advantages, formalities and formats
4.      Types of rooms and plans-organization chart and responsibilities, qualities of Front office staff.
Unit - II
5.      Housekeeping- Introduction to Housekeeping-importance of Housekeeping department; organizational Chart and the duties and responsibilities; Cleaning-different equipment & agents-Daily routine systems, laundry, linen & uniform, interior decoration, special decoration
6.      Food & Beverage service- Introduction to F& B service-Types of Services-menus, idea about Beverages-Alcoholic & Non-alcoholic
7.      Food Production-Introduction-hierarchy, ideqa about cuisines-national and international-Specific menus.
References :
1.      Krishna Arora-Theory of Cookery, 2008
2.      T.E. Philip-Modern Cookery, Vol. I & II, 1965
3.      Denislilicrap, Food & Beverage Service-2006






























 MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject : Tourism & Travel Management (cluster elective)            Semester : VI
Title of Paper :  Ecotourism and sustainable development
Paper code: TTMC045                                                                       Credits:4
------------------------------------------------------------------------------------------------------------
Course Outcomes:
CO1
Understand the concept of Eco tourism
CO2
Remember the key terms related to Ecotourism
CO3
Explain the various forms of Ecotourism
CO4
Analyze the eco-system and its types using additional OE resources available in the internet using modern ICT tools.
CO5
Evaluate the impacts of Ecotourism and motivate people to promote sustainable development.
Course Objectives:
The course aims to teach the following to the students:
·         Concept of Eco-tourism
·         Sustainable development-the need for ecological balance
·         Impact of Tourism
·         Need to responsible Tourism,
·         Understand the diverse country and people
·         Learn the objectives of eco-Tourism Society of India
·         Understand the concept of carrying capacity and its relevance to tourism and the planning of sustainable tourism development.

Unit -I
1.      Definition of Ecotourism - Basic principles of Ecotourism - Forms of Ecotourism in India ; Rural Tourism; Agro Tourism; wildlife tourism; Eco Treks; Green Tourism; Special interest Tourism; Benefits of Ecotourism.
2.            Eco-system and its types - aquatic ecosystem; Arctic Tundra; Boreal forest; Urban ecosystem. Ecological imbalance - Need to restore and conserve ecosystem; Importance of Travel literature in Ecotourism.
Unit - II
3.            Impacts of Ecotourism : Positive and Negative; Links between Eco-tourism and Environment; Impacts on Wildlife; Birds; fresh water ecosystems; Marine environments; Soils; Vegetation; Local people; Displacement of people; Threats to indigenous cultures, Managing impacts of Ecotourism - Community involvement Educating people, Conservation of cultural and historical heritage.
4.            Ecotourism destinations - diverse country - diverse peoples; Need for responsible travel and tourism; Objectives of Ecotourism Society of India - Concept of carrying capacity - Sustainable development - Planning of Eco-tourism destinations.
5.            Field Study; Student has to submit project report based on field study : Practical aspects of ecotourism - Planning trips - travel and on-site training - Issues and Prospects of Eco-Tourism in Andhra Pradesh State.

References :
1.      Parikshit Singh Manhas ed. Sustainable and Responsible Tourism; Trends, Practices and Cases, 2012
2.            Prabhas Chandra, Global Eco Tourism; Codes, Protocols, & Charters, 2003.
3.            Priyan C, Oomman, Global Tourism Directory of India, 1989
4.            Ralf Buckley, ed. Environmental Impacts of tourism, Oxford, 2004
5.            Govinda Prasad et.al., Eco Tourism and Environmental Management, 2007
6.            David B Weaver, Eco Tourism, 2008
7.            Ralf Buckley., Eco Tourism; Principles and Practices, 2008
8.            Honey, Martha, Eco Tourism and Sustainable Development; who Owns Paradise ,  2nd edition 2008.
















MARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject: Tourism & Travel Management  ( cluster elective)            Semester : VI
Max. Marks: 100,                                                                                  credits: 4   
Paper code: TTMC046
 Title of the Paper: Major Tourism Project
 (Project Report   on   ‘On-the Job Training’ in any travel related sector/ Project Report of   ‘Case   Studies’   on any chosen destination of historical or touristic importance.)

Course Outcomes:
CO1:  Students gain practical knowledge and will have the advantage of more visual information thereby motivating them to take up employment in the various sectors of Tourism.
CO2:  gain in depth knowledge about the Tourism industry from the practical point of view
CO3:  learn to write a comprehensive report basing on the knowledge collected during the practical training
CO4:  analyze the collected material, compile and prepare a Project Report
CO5: Evaluate the role of the Tourism industry in the socio-economic development of the country. 
Course Objectives:
·         The main objective of this elective is provide the very valuable Industry exposure and gain firsthand   information and practical knowledge about the various sectors of Tourism.
·         Preparation of Project Report on touristic or historical sites would enable students to gather in depth information about the said sites, understand the scope of tourism, challenges, available facilities and the need for further facilities and the necessary recommendations may be suggested by the students. 
Syllabus:
a.       In order to gain in depth knowledge of the various Tourism related sectors, and to get first hand work experience, the students are placed in any one of the different sectors for a duration of 2 to 4 weeks during the summer vacation( at the end of 4th semester).  On completion of the ‘On-the Job Training’ , a Project Report is to be prepared which will be evaluated both internally and externally through viva voce at the end of the 6th semester. 
(Or)
b.      An in depth study of a place of touristic/historical importance will be taken up during the summer break of the fourth semester ( at the end of 4th semester).  A Project report will be submitted on the study at the end of 6th semester, which will be assessed internally and externally   through Viva voce.











































aMARIS STELLA COLLEGE (Autonomous), Vijayawada-8.
Department of History, Tourism
B.A. Programme under CBCS
2019-20
Syllabus
Subject : Tourism & Travel Management                                          Semester: II
Title of the  Paper:  Mini - Project Report on the Study Tour                              
 Max. Marks: 50                                                                                     Credits: 2

Course Outcomes:
CO1
Gain knowledge of the various touristic and historical sites using additional OE resources available in the internet using modern ICT tools.
CO2
Understand the importance of Tourist resources and their management
CO3
Analyze the touristic facilities and their role in the promotion of Tourism
CO4
Evaluate the pattern of Touristic behaviour and their use of touristic sites.
CO5
Create interest in travel and travel writing
Course Objectives:
·         Preparation of Project Report on touristic or historical sites would enable students to gather in depth information about the said sites, understand the scope of tourism, challenges, available facilities and the need for further facilities and the necessary recommendations may be suggested by the students
 Syllabus:
a.       A long study tour to places of touristic importance will be conducted at the end of the first year.  A Project report will be submitted at the end of the second year, which will be assessed internally and externally through viva voce ( 20 + 30)

b.      ‘One day tours’ will be organized to the places of touristic / historic importance during the first year of study ( a maximum of two to three  tours) .  A Project Report will be submitted at the end of the second year, which will be assessed internally and externally through viva voce (20+30)
·         The students have the option of taking   up either a   or b.








Department of History, Tourism
B.A. Programme under CBCS
2019-20
Sub : Tourism (Cluster elective)                                                  Semester: VI                                         
Class: III B.A.                                                                            Max. Marks: 100
                                                                                                                     
Title of the   Paper: Major Project Report
Paper code: TTMC046

·         Assessed both internally and externally through viva voce, at the end of sixth semester.


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